Reuters: Small Business News: Management Tip of the Day: Win the pitch

Reuters: Small Business News Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Management Tip of the Day: Win the pitch Aug 22nd 2012, 14:16 Tweet Share this Email Print Related News Management Tip of the Day: How to explore your next move Thu, Aug 9 2012 Analysis & Opinion Emerging corporate debt tips the scales Related Topics Small Business » Entrepreneur's Edge » A businessman walks on an illuminated walkway in Tokyo November 13, 2008. Credit: Reuters/Yuriko Nakao BOSTON | Wed Aug 22, 2012 10:16am EDT BOSTON (Reuters) - We all make pitches every day, and there are ways to raise the percentage of your pitches that will actually "win" and be accepted, says Harvard Business Review. The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters. "Whether you are vying for a highly-prized account, convincing a CFO to loosen the purse strings, or swaying a new team, you need a winning pitch. Here are three steps to compose and deliver it: 1. Know the hidden agenda. Figure out your audience's unspoken emotional motivation. What do they want, need, or value above all else? 2. Connect. Demonstrate that you have the answer for them: something special that solves their needs. 3. Form your argument. Create an exciting narrative where your audience attains their desires. Don't use business-speak, but good old-fashioned storytelling to convincingly convey your pitch." - Today's management tip was adapted from "Win the Pitch: Tips from Mastercard's "Priceless" Pitchman" by Kevin Allen. (For the full post and to join the discussion, see: here) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions