Reuters: Small Business News: Management Tip of the Day: Learn about your audience

Reuters: Small Business News Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Management Tip of the Day: Learn about your audience Oct 11th 2012, 12:49 BOSTON | Thu Oct 11, 2012 8:49am EDT BOSTON (Reuters) - Thinking about your audience and what you can do to better connect to them is a key to making persuasive presentations, says Harvard Business Review. The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (http:\\www.hbr.org). Any opinions expressed are not endorsed by Reuters. "You need to understand people on a somewhat personal level to develop a presentation that resonates with them. But how? Start by asking yourself these questions, and use your answers to tailor your speech: 1. What are they like? Think through a day in the lives of your audience. Reference something that they face every day so they'll know you 'get' them. 2. Why are they here? What do they think they're going to get out of your presentation? Are they willing participants or mandatory attendees? Highlight what's in it for them. 3. What keeps them up at night? Everyone has fears or pain points. Let your audience know that you empathize â€" and that you're here to help. 4. How can you solve their problems? How are you going to make their lives better? Point to benefits you know your audience cares about." - Today's management tip was adapted from "The Guide to Persuasive Presentations."

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions